This study compared and analyzed the differences in perception related to the motivation for blood donation participation and VNRD (Voluntary Non-Remunerated Blood Donation) selection according to the blood donor's occupation type and blood donation frequency. Based on prior research investigating perceptions related to donation, a questionnaire was developed. And t-tests and ANOVA were conducted to analyze differences between considered groups. Results showed that significant differences in blood donation motivation and VNRD selection perception between public official and the general public. Blood donation frequency also influenced the motivation for selecting VNRD. Differences in blood donation motivation were found between groups choosing souvenirs and VNRD. These results provide crucial insights for establishing strategies to activate the VNRD and planning blood donation campaigns and programs. In particular, differentiated approach strategies considering various occupational types and blood donation experiences are needed to increase awareness and demand for the VNRD.